{"id":5034,"date":"2022-11-11T14:45:35","date_gmt":"2022-11-11T19:45:35","guid":{"rendered":"https:\/\/ister.edu.ec\/?page_id=5034"},"modified":"2026-04-15T15:11:44","modified_gmt":"2026-04-15T20:11:44","slug":"administracion-gestion-comercial","status":"publish","type":"page","link":"https:\/\/ister.edu.ec\/en\/administracion-gestion-comercial\/","title":{"rendered":"Administraci\u00f3n y Gesti\u00f3n Comercial"},"content":{"rendered":"
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Bachelor of Technology in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business Administration and Commercial Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tecnolog\u00eda
universitaria en<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Administraci\u00f3n y
gesti\u00f3n comercial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tExplore our degree programs \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n \n \n ABOUT THE UNIVERSITY TECHNOLOGY PROGRAM<\/span>\n\n \n
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oday\u2019s corporate environment demands strategic leaders capable of making sound decisions that drive business development while generating positive economic, social, and environmental impact.<\/p>

This highlights the need to train professionals with a strong theoretical and practical command of business and commercial disciplines.<\/p>

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This program enables professionals to:<\/strong><\/div>
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Launch their own circular economy ventures.<\/div>
Lead Industry 4.0 organizations with a sustainable approach.<\/div>
Serve as consultants or advisors within companies and multidisciplinary teams.<\/div>
Analyze and understand markets to support informed business decision-making.<\/div>
Serve as an educator in the field.<\/div>
Develop investment projects and business plans at both national and international levels.<\/div> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n
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\n \n \n ADMISSION PROFILE<\/span>\n\n \n
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Applicants are expected to demonstrate strong abstract and numerical reasoning skills, along with the ability to analyze, synthesize, and comprehend both spoken and written language. Key attributes include effective communication, the ability to collaborate in interdisciplinary teams, a commitment to lifelong learning, responsibility, professional ethics, creativity, initiative, and openness to dialogue and diversity.<\/p>

Candidates should be able to formulate and solve problems, recognize historical processes and their socioeconomic impact, and perform effectively in practical tasks of varying complexity.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

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\n \n \n GRADUATE PROFILE <\/span>\n\n \n
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Graduates of the University Technology Program in Business Administration and Commercial Management are prepared to:<\/p>

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Organize and manage business units in compliance with current regulations, develop strategic direction, and implement process-based management to operate effectively in competitive environments. Additionally, they design marketing and commercialization plans, assess investment projects, analyze financial, accounting, and tax data, and conduct market research to support decision-making. They promote innovation, business productivity, and responsible entrepreneurship with a strong focus on sustainability and social responsibility.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

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\n \n \n PROFESSIONAL PROFILE<\/span>\n\n \n
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A graduate of this program is a professional with solid technical and technological expertise, grounded in strong ethical values. They are equipped to manage and launch businesses, as well as to design and implement strategic, investment, marketing, and business plans. They apply administrative, commercial, financial, and economic techniques, integrating innovative management practices, quality standards, and knowledge transfer to meet the evolving needs of the productive sector.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

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\n \n \n OCCUPATIONAL AND LABOR FIELD<\/span>\n\n \n
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Graduates can work as leaders of commercial teams, SME managers, human talent specialists, and digital sales channel managers. They are trained to design sales campaigns, advise micro, small, and medium-sized enterprises, implement organizational processes, make data-driven decisions, and collaborate with social groups on productive projects in both the public and private sectors.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ADMISSIONS FOR
UNIVERSITARIO RUMI\u00d1AHUI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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