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Applicants are expected to demonstrate strong abstract and numerical reasoning skills, along with the ability to analyze, synthesize, and comprehend both spoken and written language. Key attributes include effective communication, the ability to collaborate in interdisciplinary teams, a commitment to lifelong learning, responsibility, professional ethics, creativity, initiative, and openness to dialogue and diversity.

Candidates should be able to formulate and solve problems, recognize historical processes and their socioeconomic impact, and perform effectively in practical tasks of varying complexity.

Graduates of the University Technology Program in Business Administration and Commercial Management are prepared to:

Organize and manage business units in compliance with current regulations, develop strategic direction, and implement process-based management to operate effectively in competitive environments. Additionally, they design marketing and commercialization plans, assess investment projects, analyze financial, accounting, and tax data, and conduct market research to support decision-making. They promote innovation, business productivity, and responsible entrepreneurship with a strong focus on sustainability and social responsibility.

A graduate of this program is a professional with solid technical and technological expertise, grounded in strong ethical values. They are equipped to manage and launch businesses, as well as to design and implement strategic, investment, marketing, and business plans. They apply administrative, commercial, financial, and economic techniques, integrating innovative management practices, quality standards, and knowledge transfer to meet the evolving needs of the productive sector.

• Liderar equipos comerciales y de ventas.
• Administrar pequeñas y medianas empresas (PYMES).
• Gestionar el talento humano dentro de las organizaciones.
• Coordinar y optimizar canales de ventas digitales.
• Diseñar e implementar campañas comerciales y estrategias de ventas.
• Asesorar a micro, pequeñas y medianas empresas (MYPIMES).
• Implementar procesos administrativos y comerciales eficientes.
• Tomar decisiones basadas en el análisis de información y datos.
• Participar en proyectos productivos con grupos sociales y comunitarios.
• Desempeñarse profesionalmente en instituciones públicas y privadas.