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Bachelor of Technology in
GESTIÓN DE MARKETING
Forma profesionales capaces de conectar marcas con clientes.
ABOUT THE UNIVERSITY TECHNOLOGY PROGRAM
Programa orientado a la formación de profesionales en gestión de marketing y desarrollo de estrategias comerciales.
- Tecnólogo Universitario en Gestión de Marketing
- Duración: 2½ años
- Modalidad: Presencial - En línea
- RPC-SO-32-No.526-2023
- RPC-SO-27-No.447-2023
- BROCHURE
- Malla Académica
Marketing Management is designed for individuals and professionals across all disciplines; it targets executives, administrators, and entrepreneurs in both the public and private sectors who seek to design and implement effective, innovative marketing strategies aligned with current market dynamics.
This program enables professionals to:
- Plan and manage marketing departments.
- Develop high-impact advertising campaigns.
- Conduct market research and analysis.
- Manage logistics and commercialization processes.
- Oversee digital marketing tools.
- Innovate and execute new product launches.
- Build and develop brands.
- Launch independent business ventures.
- Serve as an educator in the field.
Prospective students for the Associate Degree in Marketing Management should possess strong oral and written communication skills, reading comprehension, and logical-mathematical reasoning, alongside critical thinking abilities. Candidates are expected to demonstrate an entrepreneurial, ethical, creative, and collaborative attitude, with a commitment to both autonomous learning and teamwork. Applicants must show respect for cultural diversity, an interest in ICTs, and aptitude for analysis, planning, and decision-making; they should also be proficient in using technological tools to solve problems and communicate effectively across various contexts in both their native and a foreign language.
Graduates of the Associate Degree in Marketing Management are qualified to:
Design and execute integrated marketing programs focused on creating, communicating, and delivering customer value. They possess mastery of digital marketing and Web 2.0 tools, applying them within corporate environments as well as personal business ventures.
They coordinate content marketing strategies aimed at exceeding customer expectations, utilizing Marketing 2.0 and 3.0 techniques via social media and digital platforms to enhance brand positioning. Furthermore, they utilize geotechnology and ICTs to optimize digital marketing management.
The Marketing Management Associate Degree graduate will be a professional:
Equipped to design and execute integrated marketing strategies by leveraging digital tools, Web 2.0, and geotechnologies. They employ modern frameworks—including Marketing 2.0, 3.0, and holistic marketing—to position brands, generate customer value, foster loyalty, and ensure satisfaction.
They are driven to create innovative solutions that address market demands, contributing to the success of organizations and startups through the effective use of digital marketing and its current trends.
- Development Lead
- Data Analyst
- Data Steward
- Management Consultant
- Data Warehouse Administrator
- Big Data Analyst
- Data Architect
- Database Administrator
- Software Developer
- Development Architect
- Project Manager
Accredited by:
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AN EDUCATION TAILORED TO YOUR NEEDS
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Once your decision is made, all that remains is to discover the next steps. Remember that we provide assistance in financing your program and offer scholarships, financial aid, and credit transfers as part of your application.