Social Media

La maestría está dirigida a profesionales que tengan el título de tercer nivel tecnológico superior universitario, preferentemente en el campo amplio de las Ciencias sociales, periodismo e información, y para profesionales Ttechnological Universitarios de otros campos del conocimiento con experiencia de un año a fin en el campo detallado del periodismo y la comunicación. debidamente registrado por el órgano rector de la política pública de educación superior, y cumplir con el proceso de admisión establecido en el programa al que postula. En el caso de que el título de tercer nivel tecnológico superior universitario sea obtenido en el exterior, el estudiante para inscribirse en el programa deberá presentarlo a la IES debidamente apostillado o legalizado por vía consular.

The Master’s graduate in Digital Tools for Media Management is a highly skilled professional prepared to lead and strategically manage digital media across diverse contexts, including corporations, marketing agencies, media organizations, and non-profit institutions. Their versatile skill set enables them to play a pivotal role in effective digital communication and in achieving organizational objectives within the contemporary digital landscape.

1. Media Supervisor and Director: Oversees the management of traditional media (press, radio, television) as well as digital platforms.
2. Digital Marketing Consultant and Advisor: Provides strategic guidance to agencies, private companies, and public institutions in the development and implementation of digital communication strategies.
3.  Digital Media and Social Media Specialist: Designs content strategies, manages online communities, and executes digital advertising campaigns.
4. University Lecturer: Delivers undergraduate and graduate-level courses in communication, media, and digital technologies.
5. Multimedia Communication Project Manager: Leads comprehensive audiovisual production projects and digital platform initiatives.
6. Digital Trends and Audience Analyst: Conducts research and analyzes performance metrics to optimize media strategies and audience engagement.
7. Director of Media Innovation: Implements emerging technologies and digital tools to enhance media management and corporate communication processes.